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The importance of Emotional Intelligence (EI) is undeniable in determining one's achievement to succeed in all aspects of life, especially among college students and university. Plato once revealed that 'emotions are only owned by humans'. When emotions are owned by humans, humans are constantly changing according to the 'mood' changes in everyday life which affects one's personality and personality which ultimately affects position and friendly relationships between individuals in their social, career or organizational environment. Many studies prove that one's success is closely related to the elements in EI as motivated, confident, able to focus, excellence, have strong motivation to learn and work in groups and skills in communicating. According to Goleman (1995) in his book 'The Emotional Intelligence', an individual's assessment is not only based on Intellectual Quotient (IQ) but more importantly is the EI that is owned. Next, good EI will assist in self-motivating, strengthening endurance in the face of all forms of failure, controlling emotions, maintaining the state of the soul and being capable of producing a praiseworthy and mature leadership. The study by Martinez (1997) finds that EI has a strong correlation with the improvement of personality, satisfaction in life and outstanding achievement in their career and social. Therefore, this paper will try to deliberately discuss how the role of EI can be expected and applied in forming and producing commendable and outstanding qualities among university / college students and colleges in line with the concept and process of tarbiyah in itself based on Goleman Mixed Model (Goleman, 1998) as well as suggestions on the guidance or strategies towards the formation of the commendable and excellent personalities of the university and colleges. International Journal of Academic Research in Business and Social Sciences Vol. 8 , No. 9, Sept. 2018, E-ISSN: 2222-6990 © 2018 HRMARS 1258