Virtual Personal Assistant
This study proposes and validates a new theoretical model that extends the perceived value theory and employs partial least squares analysis to test the research model and corresponding hypotheses on data collected from 313 survey samples.
Abstract
The purpose of this paper is to develop a comprehensive research model that can explain potential customers’ intentions to adopt and use VPA(Virtual Personal Assistants) devices. This study proposes and validates a new theoretical model that extends the perceived value theory. Partial least squares analysis is employed to test the research model and corresponding hypotheses on data collected from 313 survey samples. Perceived value, perceived usefulness, perceived enjoyment are important factors affecting the adoption of VPA devices. To increase potential users’ intention to use, VPA device manufacturers should not only focus on developing utilitarian functions but also fun features based on open development echo-system. This study is the important empirical attempt to examine user acceptance of VPA devices, as most of the prior literature has concerned analysis of usage patterns or technical features