Study on influence marketing

Abstract

In today’s digital world, advertising and marketing has a great effect on people’s interactions, work, purchases and life habits. Customers show interest to know about the companies they purchase products and services from. Advertising is a perfectly excellent revenue flow in this business. Branding is no longer a guarantee for accelerated sales. Companies need to know how to brand their products, so as to reach the customers better. Facebook and Instagram are being used by people to a larger extent for distribution of messages, nowadays. This means entrepreneurs have their work cut out if they are going to get their message and company noticed with the aid of the people the usage of these applications. Social media and video retailers like YouTube have enabled ’regular’ individuals to become influencers. Companies do employ celebrities to propose their products in order to get tens of millions of humans fascinated in their product or service. Let us do a study of influence marketing, opinion leadership and weigh the influence marketers against the celebrity who are into product