Universal values.
The NHS needs to step up a gear to use social media effectively, and nurses need not be fearful of it if they use it correctly, and #nomakeupselfie is exactly that, a campaign to raise money; it will not be instead of a cancer-awareness campaign.
Abstract
The NHS needs to step up a gear to use social media effectively, and nurses need not be fearful of it if they use it correctly. Campaigns to raise money to fund research into life-limiting conditions are vital. #nomakeupselfie is exactly that, a campaign to raise money; it will not and should not be instead of a cancer-awareness campaign. Awareness campaigns are still the primary way of ensuring people examine themselves for changes that may need further investigation. What is needed is a range of campaigns to raise money, raise awareness and put the condition at