This chapter discusses how social media and networking can be employed to your advantage and some possible traps to avoid.
Email, blogs, interviews, podcasts, Facebook, Twitter, conferences … are only a few of the many ways scientists communicate with each other, with institutions, journalists and the media, and the public. The ease of use and free access to social media mean that information can spread rapidly and to a massive audience. This chapter discusses how social media and networking can be employed to your advantage and some possible traps to avoid.