Small and Medium Enterprises (SMEs) Key Challenges and innovative approach for using social media marketing (SMM)
88 Citations•2015•
K. Patil, Priti Puri
Journal for Studies in Management and Planning
No TL;DR found
Abstract
Social Media has revolutionized personal, professional, and commercial cross-communication and interaction, force marketers to revise their policies on product development, pricing, distribution, and branding.