Mergers Acquisitions Franchises
88 Citations•1968•
Cornell Hotel and Restaurant Administration Quarterly
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Abstract
TRY has witnessed an amazing series of corporate mergers, acquisitions, and franchise multiplications within the last three years. Some observers feel that this trend has only begun and that future limits will depend upon actions of the Federal Trade Commission (FTC) which is scrutinizing all proposals for possible restraint of trade. In hoteldom, the merger of Hilton International’s 42 overseas hotels with Trans World Airways and of Sheraton Corporation’s 160 hotels into International Telephone and Telegraph shook the industry even more than did the Hilton-Statler combination of 1954, because large hotel systems became part of corporate giants operating outside the industry. Gulf & Western, a conglomerate, now