Influencer Marketing Trends

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Abstract

Influencer marketing trends in this article were to study about concepts of social influence, the famous social online marketing today, influencer marketing trends in the future, and learn and develop marketing influencer marketing. They showed that content that causes public participation will lead to follow-up and reduce avoidance behavior by influential people. Micro-influencer can stimulate the purchase well when the product is known which is caused by the sense of accessibility and imitation of behavior, including useful content, will result in better purchase stimulation entertainment content. From the research results, marketers can apply to meet the goals to achieve investment value.