Social Media for Mental Health Initiatives
This chapter explores social media for mental health initiatives, with a focus on two case studies: Facebook's suicide prevention tools and the Bell Let's Talk campaign.
Abstract
Social media has added a new dynamic for those living with mental illness. There are several benefits to using social media to obtain information and support for mental health issues, but there are also new challenges and drawbacks. This chapter explores social media for mental health initiatives, with a focus on two case studies: Facebook's suicide prevention tools and the Bell Let's Talk campaign. These case studies highlight the unique ways that social media can be harnessed to raise awareness and provide support and resources to vulnerable populations, while also providing insights into the challenges of utilizing these platforms.