Management
The results show that factors considered in the study explain a significant amount of a movie’s box office success, and helps in better understanding of the movie industry by contributing to reducing the number of movie failures at box office.
Abstract
We invite unpublished novel, original, empirical and high quality research work pertaining to recent developments & practices in the area of Computer, Business, Finance, Marketing, Human Resource Management, General Management, Banking, Insurance, Corporate Governance and emerging paradigms in allied subjects like Accounting Education; Accounting Information Systems; Accounting Theory & Practice; Auditing; Behavioral Accounting; Behavioral Economics; Corporate Finance; Cost Accounting; Econometrics; Economic Development; Economic History; Financial Institutions & Markets; Financial Services; Fiscal Policy; Government & Non Profit Accounting; Industrial Organization; International Economics & Trade; International Finance; Macro Economics; Micro Economics; Monetary Policy; Portfolio & Security Analysis; Public Policy Economics; Real Estate; Regional Economics; Tax Accounting; Advertising & Promotion Management; Business Education; Management Information Systems (MIS); Business Law, Public Responsibility & Ethics; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Labor Relations & Human Resource Management; Marketing Research; Marketing Theory & Applications; Non-Profit Organizations; Office Administration/Management; Operations Research/Statistics; Organizational Behavior & Theory; Organizational Development; Production/Operations; Public Administration; Purchasing/Materials Management; Retailing; Sales/Selling; Services; Small Business Entrepreneurship; Strategic Management Policy; Technology/Innovation; Tourism, Hospitality & Leisure; Transportation/Physical Distribution; Algorithms; Artificial Intelligence; Compilers & Translation; Computer Aided Design (CAD); Computer Aided Manufacturing; Computer Graphics; Computer Organization & Architecture; Database Structures & Systems; Digital Logic; Discrete Structures; Internet; Management Information Systems; Modeling & Simulation; Multimedia; Neural Systems/Neural Networks; Numerical Analysis/Scientific Computing; Object Oriented Programming; Operating Systems; Programming Languages; Robotics; Symbolic & Formal Logic and Web Design. The above mentioned tracks are only indicative, and not exhaustive. manuscript submission ABSTRACT A very important criterion that differentiates a service and a product is the associated tangibility/intangibility. When new products are launched in the market, customers have the benefit of seeing, touching and feeling the product. Any associated incongruity can be resolved once they are able to examine the products on their own. But this is not the case with services, because lots of intangibility is associated with the services being provided and the consumer finds it tough to resolve any incongruity associated with the service. The present study tries to identify elements of a movie’s success at the box office. The mainobjective of this paper is to recognize the effect of various search-experience framework on performance of a movie at the box office. Using the multivariate regression analysis with short-term and long-term box office performance of a movie as dependent variables, hypothesis developed with regard to various factors are tested against a sample of 201 movies. The results show that factors considered in the study explain a significant amount of a movie’s box office success. The study helps in better understanding of the movie industry, there by contributing to reducing the number of movie failures at box office. after seeing a movie and it was found to have significant impact on t lso found that the total number of viewers posting their reviews significantly increase the long term box office revenue. In of the variables which are classified as search attributes have some effect on long term revenues. Genre (fantasy) was found to have negative relationship, where as animation was having significant positive relationship. Sequel both based on earlier movies and adapted from other s s case production budget was significant but not advertising budget. is was found to be significant in both and long term