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Of all instructional methods, lecturing is the most common, the easiest, and the least effective. Unless the instructor is a real spellbinder, most students cannot stay focused throughout a lecture: after about 10 minutes their attention begins to drift, first for brief moments and then for longer intervals; they find it increasingly hard to catch up on what they missed while their minds were wandering; and eventually they switch the lecture off altogether like a bad TV show. McKeachie [1] cites a study indicating that immediately after a lecture students recalled 70% of the information presented in the first ten minutes and only 20% of that from the last ten minutes.