Are you an influencer

Abstract

Is it possible to reach every single student in every single accounting program at every single U.S. school to tell them about careers in management accounting and IMA® (Institute of Management Accountants)? Together, Jimmie and Lisa set out to find a way to let students know how IMA and its CMA® (Certified Management Accountant) certification can help support and strengthen their careers, as well as how both the organization and the certification can help with the transition from public to management accounting that some of these students very likely will make.