Social Media Marketing Plan for a SME

Abstract

Tampereen ammattikorkeakoulu Tampere University of Applied Sciences Degree Programme in International Business JÄRVENSIVU, VEERA: Social Media Marketing Plan for a SME Bachelor's thesis 53 pages, of which appendices 31 pages October 2017 The aim of this bachelor’s thesis was to create an efficient, low-cost social media marketing plan for a small clothing company called Nikitrade. The data gathered for establishing the marketing plan were mainly secondary data consisting of multiple books and articles related to the topic. For qualitative data gathering, interviews and discussions with the company owners were used. Because of the competitive sensitiveness of the subject, the social marketing plan itself is not published. The thesis report includes the important factors for establishing a marketing plan for a small or medium sized enterprise. The marketing plan explains the importance of a thorough analysis of the current situation, both internal and external. It also introduces strategies that should be established in order to create an efficient marketing plan. Lastly, it explains the importance of metrics and measuring the success of reaching the objectives. For discussion, the author of the thesis has gathered the key points of the social media marketing plan she has created. The most important issues of social media marketing are staying consistent in activity, quality and visuals.