Social Media Marketing
Angesichts der wachsenden Bedeutung von Social Media Plattformen für Marketing-Aktivitäten von Unternehmen will der Beitrag eine erste datenschutzrechtliche Orientierung für UnterNEhmen geben, die sich in diesem Umfeld bewegen oder be wegen wollen.
Abstract
Social media platforms are effective tools that business leaders can use in order to build and sustain relationships with present and potential customers. The key to attracting customers is to establish a feasible social media marketing plan that enables business leaders to generate content that is beneficial to its agency and the consumer. There are a plethora of social platforms that enable communities to create and share content while inviting members to take action. This chapter reviews two of the most commonly used social networking sites (Facebook and Twitter). It also provides strategies that can be used to measure the effectiveness of each when promoting program awareness in an effort to garner funds.