The Data Analytics Advantage
A three-stage framework—Discovery, Analysis, Visualization—is the central focus of the book, intended to assist learners in the process of analyzing and utilizing social media data to inform strategic decision-making in the fast-paced digital environment.
Abstract
The Data Analytics Advantage is a valuable resource that elucidates the complex field of social media analytics, making it accessible to a diverse audience, including data analysts, marketers, business professionals, and students. This book seamlessly combines academic principles with practical, real-world examples, ensuring that the concepts can be effectively grasped and utilized by individuals without advanced technical skills. A three-stage framework—Discovery, Analysis, Visualization—is the central focus of the book, intended to assist learners in the process of analyzing and utilizing social media data to inform strategic decision-making in the fast-paced digital environment. Each stage is deconstructed into readily comprehensible components, establishing clear pathways for the analysis and interpretation of data, the derivation of insights, and the making of informed decisions. This book provides the necessary tools and insights to thrive in a data-centric environment. This book serves as a critical resource for individuals seeking to effectively leverage the power of social media data to thrive in a digital economy.