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Home / Papers / MARKETING STRATEGY OF BUSINESS

MARKETING STRATEGY OF BUSINESS

1 Citations•2019•
O. E. Konobeeva
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Abstract

Working out and realization of marketing strategy requires certain conditions: clear idea about the purposes of production and sale in prospect, marketing activity strategy of the firm; knowledge of the market and its requirements; clear idea about the possibilities and resources (research, scientific and technical, industrial, marketing). The article is devoted to these problems.