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What do you know about marketing

88 Citations•1971•
J. W. Hobson
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Abstract

It is in the interest of industry and government to raise a new generation of marketing managers, who are accustomed to the philosophy that good marketing consists of identifying, anticipating and satisfying what the market wants or is going to want next. In this article, the author outlines the principles of good marketing, and recalls some successful case histories associated with his organisation.