Social Media Marketing
2 Citations•2019•
P. Prasad, P. Saigal
Application of Gaming in New Media Marketing
In order to succeed, marketers need to have a thorough understanding of tools and techniques required to attract different clusters of customers.
Abstract
Utilizing internet, particularly social networking websites, for marketing is called social media marketing. It comprises designing a well-structured content that consumers can share with each other to help a company broaden its customer base and increase its brand visibility. However different social media platforms have different target audiences, and therefore, in order to succeed, it is indispensable for marketers to have a thorough understanding of tools and techniques required to attract different clusters of customers.