Thematic Analysis
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Abstract
This chapter evaluates thematic analysis (TA), which is one of the oldest and most widely used qualitative analytic method across the social sciences. TA is a flexible method for identifying and analysing patterns of meaning — ‘themes’ — in qualitative data, with wide-ranging applications. The method has a long, if indeterminate, history in the social sciences, but seems likely to have evolved from early forms of (qualitative) content analysis. TA is now more likely to be demarcated and acknowledged as a distinct method; however, confusion remains about what TA is. The popularity of TA as a distinct method received a considerable boost from the publication of Using Thematic Analysis in Psychology by social psychologists Virginia Braun and Victoria Clarke in 2006, which has become one of the most cited academic papers of recent decades.