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information available, the public has become more aware of a seemingly endless series of crises and dire forebodings. It is only natural to expect that in order to preserve our collective sanity, we have closed our minds to all but the most relevant items in our immediate surroundings. But even on this level of priority, the environment is making its message felt. Countless numbers of charts and graphs and physical, chemical, and biological indices could be reviewed here, but none of these items is as effective in bringing the pollution message home to individuals as the sign at the beach that reads: