Top Research Papers on Marketing

Although the clinical usefulness of tumor markers is now undisputed, the worldwide market, estimated for 1989 at US$ 170 millions, does not parallel cancer incidence because of technical factors, regulatory reasons, or historical reasons.

This review aims at summing up most of the intriguing molecules that can play a role in the maintenance of pluripotency and can help in determining hESC differentiation to various lineages.

Recent debates in economic sociology have moved away from a critique to homo economicus to a focus on how market exchange is formalized and abstracted from social relations. Rather than dwell on the disparities between the formalism and the practice of market exchange, the work of Michel Callon and associates focuses on the calculating agencies that enable the creation and operation of markets. This article provides a critical examination of these ideas and argues that they have important implications for marketing theory, namely in terms of a shift from exchange as events to markets as instit...

Penelitian ini adalah penelitian kuantitatif yang bertujuan untuk mengetahui hubungan entrepreneurial marketing dengan sales growth, market share, dan customer satisfaction. Sampel yang digunakan dalam penelitian adalah pelaku Usaha Kecil Menengah yang ada di Kota Palu. Pengambilan sampel menggunakan metode non probability sampling dengan teknik convenience. Teknik analisis data mengunakan teknik structural equation modeling dengan menggunakan alat bantu SmartPLS.  Hasil analisis data bahwa hubungan entrepreneurial marketing dan sales growth positif dan signifikan. Entrepreneurial marketing da...

This work proposes a model of optimal liquidity provision in which the risk-averse liquidity provider decides the investment proportion of wealth she would like to supply to the pool, trade in a centralized market, and consume in multiple periods and derives the liquidity provider's optimal strategy by dynamic programming and numerically find the optimal liquidity pool that maximizes the liquidity provider's utility.

This paper is a chapter of The AMM Book (theammbook.org) which embeds it into a wider and less technical context, including economics, regulations and a description of the related eco system.

Exhibitors are facing a growing challenge to get audiences to head for the big screen. Cynthia Karena looks at some of their latest strategies.

There are clear parallels between the problems of industrial firms in eastern Europe and those faced by NHS managers in meeting the challenge posed by the internal market, as Stuart Cumella looks at the ever-changing rules of the game.

Hiring faculty is a challenge in the field of marketing. One important factor is a shortage of candidates. The problem is exacerbated, however, by an imperfect match between jobs and candidates. This study examines the homogeneity of academic jobs and candidates. Surveys were conducted with both parties. The results show that institutions and candidates are not homogenous. For example, hiring institutions differ in whether they are primarily seeking teaching or research ability and this is predictable depending on whether the institution is PhD granting or not. In addition, three types of job ...

This issue marks the introduction of several new categories in the ZERONE. For the first time, the ZERONE team conducted an interview with a department faculty and a practicing engineer Mr.Tika Upreti, and the excerpt of the interview is published in this issue. The ZERONE team believes such interviews allow young engineering students to get an idea of who an engineer is supposed to be. Similarly, following the norms of engineering journals, this issue includes and article on a recent senior level project, the Automated Engraver. As usual, issue features articles ranging from discussion on cut...

This collection of 15 articles drawn from the Society for Economic Anthropology's 1984 meeting is divided into four topics: central place analysis of marketplace systems, economic behavior in market contexts, markets in economic development, and markets in historical perspective. Co-published with: The Society for Economic Anthropology.

Although the truism may be that "the library is the heart of the university," provosts and presidents want to see data that justify continuing, much less enhanced, financial support. Academic librarians now find themselves in the business of marketing their products to their users. As a result, the University Libraries must not only provide essential resources to promote and facilitate the mission of WMU, but must bring faculty, students, staff, and the community through its doors-or, at least, to its Web site. To respond to this challenge, a Marketing Committee was created in December of 2003...

In earlier pieces (O'Neill, 2002, 2010, 2012), I chewed on and tried to digest newspaper advertisements made by universities. Byproducts did not come out smelling like roses: universities are scarcely able to present themselves without boasting, crass displays of salesmanship and brazen invocations of virtue. Now I hark to their recruiting calls by taking a sample (the bias is all mine) from recent announcements. Maybe universities went about seeking employees differently in the good old days - I don't go into that - but these days they are, as I hope to show, besotted with marketing brands as...

After 10 years of political wrangling amid various stakeholders together with a relocation budget blowout, the Melbourne Wholesale Fruit Vegetable and Flower Market has moved premises to its new site in Epping, Victoria. Around 3,000 small businesses are involved in the markets, including 600 growers.

The purpose of this contribution is related to our own view of the Austrian market approach. We first point out how Menger, Wieser, Hayek (to a more limited extent) and Lachmann successively made various analytical achievements which contributed to the emergence of an Austrian view of markets as institutions. We then characterize the original features of this notion and show why and how it allows a better understanding of the specificities of empirical markets and their dynamics.

The Sunshine Coast TAFE libraries commenced a year-long pilot project in the 2008 academic year to promote and market library services. The project used a multi-pronged approach to encompass a variety of exposure opportunities. A year-long promotion/marketing plan for the SCIT branch libraries was developed to ensure a continuous stream of events and promotions all year through. Other innovative changes included a 'Student Gallery' where students from the fields of fashion and graphic design, art and photography displayed their work, and the use of the library as a retail space.

The marketing glut is fertilizing the ground of Physicians, the collective victims of the growing ranks of business school graduates who are in search of fertile grounds for new consulting opportunities.

TheConference will providea forumfor discussiOD of social policyissuesand for thepresentation of policyrelevantresearchresults. Weare seeking contributions from academic researchers, policy-makers, administrators. professionals in service delivery. welfare and self help groupsand otherpeopleconcerned with social policy and social welfareissues. Keynote speakers and the tidesof their addresses are shownoverleaf. Major issuescovered in theConference will include:

Okay, you know you have a great offer, you have excellent services and advice, so stop being a wall flower and tell the world about it, writes Helena Salter.

Emblazoned on the envelope are the words “YOU HAVE ALREADY WON $10,000,000!” Of course, the small print reads, “If you have the winning numbers.” I get these envelopes at least quarterly, and I almost always respond. These contests are, in effect, 32‐cent lottery tickets, and I'm happy to invest 32 cents even if the odds of winning are ridiculously low. While my response is rarely what the marketer hopes for—an order for a magazine subscription—I do become actively involved by searching out the instructions in the contest rules telling me what to do “if you're not ordering at this time” and ma...

The state acts completely within its proper sphere of competence when it intervenes to the extent necessary to protect the dignity of the human person by enacting protection of conscience legislation.

The market marketing concept which depond on consumption demand as its guidance has its superiority,in the meanuhile,it exists limitations.i.e.it is careless to the immediate interests of consumers, the social public interests,sustainable development of menkind.The enterprise of China must throw away the concept of market marketing,go forward along the road of social marketing The essence of social marketing is moral marketing and green marketing.The outhor thinks that the enterprise goes toward the road of social marketing isn't doing lose in business,but it is profitable business.Driving by ...

One of the strategies applied by the company to dominate the market amid fierce competition is to target the target market (market segmentation). Market segmentation is to divide the market into subdivisions of groups of people and institutions as consumers and customers who have similarities in responding to products and services sold or marketed by companies. The research method used in scientific research is a method of literature review, namely the method by collecting data by reading books and literature related to the subject matter. This study discusses the extent to which market segmen...

What is colloquially known as the "post-socialist transition" comes at an opportune time for economic sociologists, for we are in the midst of developing sociological ways of thinking about economic practices and structures. We had long ceded economic institutions to economists, satisfying ourselves with explaining organizational structures (but not business practices), cultural and welfare policies (but not industrial or economic policies), religious and educational institutions (but not market institutions), and affective and normative behavior (but not rational behavior).

It is proposed to adopt a rather narrow concept of electronic markets which strongly relies on the notion of a competitive price mechanism in order to identify those pre-conditions which are specific to electronic markets as compared to other interorganisational systems.

--- This research aims to analyze internal marketing and integrated marketing on performance marketing mediated holistic marketing and impacting social urban and synergizing to relationship marketing. Research design uses a mix method. The data source uses primary and scunder data obtained from respondents' answers. The study sample included food and beverage companies in Southeast Asia that used social media as advertising media, which numbered 124 companies. Data collection through Google form and one-way communication by sharing with company leaders. The results of the study explained that ...

Sustainability has emerged as a critical macromarketing perspective over the last five decades. Starting with the early concerns in the 1960s about the world’s finite resources that would limit economic growth, sustainability thinking has expanded to encompass societal issues and ecological and environmental considerations in economic and governance activities. Governments and businesses need to act in tandem to address myriad world problems associated with climate change, pollution, environmental degradation, depleting resources, and the socio-economic disparities that characterize persistent...

To avoid dystopia, managers need to take consumer psychology into account and resist the temptation to maximize short-term profits at the cost of consumers.

This paper studies the impact of market openness on market quality in gold markets, by investigating the openness event that occurred when the Shanghai Gold Exchange (SGE) launched an international board (SGEI) for foreign investors in China. Investors prefer to trade on the SGE than the SGEI, probably due to the SGE’s higher liquidity. In addition, using the New York Mercantile Exchange (COMEX) gold futures as the benchmark, we show the SGE experiences a significant increase in liquidity without a concomitant increase in volatility. Moreover, the SGE’s contribution to international gold price...

Market integrity, market efficiency, and market accuracy are related, but distinctly different concepts which are often misunderstood or misused in public policy debates, especially with regard to corporate takeovers and corporate governance issues. This paper discusses the differences in these terms. It also attempts to clarify and differentiate them and thereby help inform the often heated debate over what these terms mean. Examples are discussed which demonstrate how misuse or misunderstanding of these terms can affect corporate decision making and public policy related to corporate governa...

Contents Preface to the third edition Preface to the second edition Preface to the first edition Acknowledgements Introduction I.1 What is Marketing? I.2 What is Strategy? I.3 What is Market(ing) Strategy? I.4 The approach of this book Part One - Preparing for the Market Strategy 1. The internal business drivers 1.1. Personal value of the key implementers 1.2. The Mission/Leadership 1.3. Shareholder Value 1.4. Long term Financial Objective 1.5. Other Stakeholders' requirements 1.6. The Vision 2. The external environment 2.1. Customer & Market orientation 2.2. The Environment audit 2.2.1. Polit...

This Article focuses on why information markets have covered certain subject areas, sometimes of minor importance, while neglecting other subject areas of greater significance. To put it another way, why do information markets exist to predict the outcome of the papal conclave and the Michael Jackson trial, but no information markets exist to predict government policy conclusions, Supreme Court decisions, or the rulings in Delaware corporate law cases? Arguably, from either a dollar value or a social utility perspective, these areas of law and business would be more important than the outcome ...

It is argued that sustainability today has become a mega-trend, where the consumers are more aware of their surroundings and businesses impact on the environment than ever. Companies have come to b ...

– This paper aims to highlight the limitations of marketing viewed as a management discipline in addressing contemporary concerns. Widening the scope of marketing enquiry leads directly to the role, nature and dynamics of marketing systems, suggesting that historical studies could often be framed in marketing systems terms, highlighting underlying patterns and interactions. , – This paper draws on studies in marketing history to illustrate ways in which a framing in terms of marketing system concepts could be of value. , – Framing historical studies in marketing systems terms draws attention t...

Green Marketing is a concept in vogue and is capable to affect all aspects of business with significant result with the concept of e-marketing. Green marketing is a phenomenon which has developed particular important in the modern market. Additionally, the development of green marketing has opened the door of opportunity for companies to co-brand their products into separate line, lauding the green-friendliness of some while ignoring that of theirs. Such marketing techniques will be explained as a direct result of movement in the minds of the consumer market. As a result of this businesses hav...

Electricity markets in the United States exhibit two different forms of organization: decentralized bilateral trading and centralized auction markets. Using detailed data on prices, quantities, and production costs, we examine how market outcomes changed when a large region in the Eastern US rapidly switched from a bilateral system of trade to a well-designed centralized auction market in 2004. Although economic theory yields ambiguous predictions, the empirical evidence indicates that shifting the venue of trade substantially improved overall market efficiency, and that these efficiency gains...

Marketing and marketing policy in international markets, must be based, according to the authoress, upon the level of economic development within a specific country and regions within a specific country. The authoress proceeds to provide stages in development and discusses the implications for product policy, pricing policy, promotion policy, and distribution policy. The impact of other economic factors, cultural forces, political and legal forces are also discussed. The authoress concludes by referring to rural versus urban distribution and its influence on international marketing.

According to humane marketing, the entire population of the Earth must be happy, content and even delighted, not only the clients of certain companies (as considered by the classical marketing). Therefore, from this viewing point, we are dealing with the necessary activity of rebranding the marketing itself. Humane marketing represents and concerns the entire economic system regarded from the point of view of the final result, seen by comparison to the happiness of the entire humanity. Humane marketing represents a new concept, a new vision, a new way of seeing the relationship between the ind...

In this paper, we employ a unique dataset from Taiwan to investigate the order type choices made by individual and institutional investors over periods of high market uncertainty. Our studies show that individuals change their behavior during periods of high market uncertainty by submitting more market orders and sell orders. In contrast, institutions are less influenced by market uncertainty. Institutional trades can alleviate, but not reverse, this increase in individuals' market orders during periods of high market uncertainty. These findings suggest that the composition of investor cliente...

1. The Nature of Marketing Management PART 1: FOUNDATIONS 2. The Organization 3. Industry & Markets 4. Buyer Behavior 5. Market Opportunities PART 2: STRATEGY 6. Market Segmentation & Targeting 7. Positioning & Branding PART 3: PROGRAMS 8. Attaining Customers 9. Capturing Customer Value 10. Retaining Customers: Service Quality 11. Retaining Customers: CRM PART 4: ADMINISTRATION 12. Planning & Control 13. Working with Suppliers Epilogue: The Learning Organization

. Despite the fact that experiences are regarded as key concepts in marketing today, there are different views and interpretations about the content of terms. The main objective of this article is to analyse the concepts of experience and experiential marketing. Based on the literature review the authors found that experience marketing is a strategic and a broader term than experiential marketing. We define experience marketing as a strategic and holistic marketing of relevant (and meaningful) experiences, and experiential marketing as a tactical tool that helps to do marketing experientially....

Combining with the work experience,the paper has the full analysis of the strategies to enhance the engineering marketing and promote the engineering architectural market,and indicates from the bidding preparation,the marketing,the competitive counterpart,and studies on market,so as to improve enterprises' market competition and realize the enterprises' development.

Marketing is the scientific knowledge and procedures used to persuade consumers to behave according to the objectives set by organizations and individuals. To attain these goals, organizations and individuals offer value to consumers, that is, ways of satisfying their needs and desires, in a relational process of intended reciprocal benefit. Such objectives can encompass selling products, changing attitudes and behaviors, ensuring satisfaction, and motivating adherence to causes. After World War II, marketing became a consistent managerial practice and a recognized academic subject. As well as...

Purpose – The purpose of this paper is to critically evaluate the state of social marketing in the light of the Second World Social Marketing Conference. The paper refers to keynote speeches and presentations to illustrate the contradictions and confusion in contemporary social marketing thought which may be hindering the acceptance and adoption of social marketing principles.Design/methodology/approach – Arguments are based on the author's participation in, and reflections on, the conference itself.Findings – It is suggested that the name “social marketing” itself may be confusing to policy m...

This study aims to provide insight into the market opportunities available for processed sweet potato products in Africa, specifically for trade with the European Union and other markets. This study involved a combination of desktop research, including a review of innovations and virtual store visits, and interviews with importers, processors, retailers and experts, as well as a consumer focus group. Trade visits in the United Kingdom, Ireland, Germany, the Netherlands, Ireland and Belgium enriched the findings. The USA is a major supplier of sweet potato globally. However, as revealed by this...

Has political marketing been over‐marketed? This article – taking a definition of political marketing that (controversially) excludes news management and “spin” control – does not seek to “prove” that it has, merely to suggest that the impact of marketing in politics is not directly analogous to its effectiveness in business because of differences between a business context and a political one. We argue specifically that political marketing programmes can sometimes do harm, and two case studies – from Canada and Britain – are examined to illuminate this. The claim is that marketing is thus les...

Nasdaq market-makers can adopt new stocks or abandon old ones with almost no entry or exit costs. Under these circumstances, the theory of contestable markets predicts that market-making concentration in individual stocks should be unrelated to the profits dealers earn trading those stocks. However, I find that after adjusting for factors believed to determine spreads, market-maker concentration is a highly significant determinant of trading costs. The problem is that entry does not bring order flow. I show that dealers make markets in stocks in which they are likely to receive order flow eith...

The theme of this paper is that in seeking to develop strategies for the future, we should not neglect or overlook hard-won lessons from the past. Learning through direct experience is almost invariably a process of experimentation or trial and error. It is uncertain, time-consuming, inefficient, and often risky. Accordingly, if we encounter a problem new to ourselves, our first reaction should be: “Has anyone encountered this problem before?” If so, then “What did they do, with what results?” Answers to these questions are to be found in the so-called secondary sources that record the knowled...

Market research is a technique used to secure market data for management to use in decision making. Marketing research is concerned with identifying existing or potential users of a product. This article discusses and describes both types of research, and includes discussions of market and marketing research organizations, purchasing research, and competitive intelligence. Keywords: market research; marketing research; consultants; data analysis; forecasting; competitive intelligence

Investigates the usage of, and attitude towards marketing training in UK companies by means of survey data collated among 669 respondent firms. Suggests possible future directions for training in this area.