Top Research Papers on Social Media

Angesichts der wachsenden Bedeutung von Social Media Plattformen für Marketing-Aktivitäten von Unternehmen will der Beitrag eine erste datenschutzrechtliche Orientierung für UnterNEhmen geben, die sich in diesem Umfeld bewegen oder be wegen wollen.

The use of social media has contributed to rising aggression and social isolation in adolescents. Current research examined the relationship of social media use, aggression, and social isolation among adolescents. Meezan International School and Divisional Public School were selected for data collection from Sahiwal city. Sample was included 200 participants as 100 girls and 100 boys. This study used UCLA Loneliness Scale, Aggression Questionnaire and Social Use Survey to measure social isolation, aggression, and social media use, respectively. SPSS (27 version) was used for statistical analys...

A Social networking service (also social networking site, SNS or social media) is an online platform that is used by people to build social networks or social relations with other people who share similar personal or career interests, activities, backgrounds or real-life connections. The variety of stand-alone and built-in social networking services currently available in the online space introduces challenges of definition; however, there are some common features: (1) social networking services are Web 2.0 internet-based applications, (2) user-generated content (UGC) is the lifeblood of SNS o...

Information technologies have caused radical changes in many areas, they have also changed marketing activities. Today, marketing activities are carried out in digital environments, facilitating the work of companies and helping consumers around the world. Consumers get the right information and data about products and services much easier and faster, as well as access different forms of entertainment. Therefore, it can be said that the place of traditional marketing today has been replaced by digital marketing. This paper tries to shed some light on how consumers of Western Balkans and specif...

Results showed that among individuals with higher availability stress, less time on Instagram was associated with more severe psychological symptoms of depression and anxiety, and among individuals with lower connection overload, more time on Instagram was associated with lower levels of anxiety symptoms.

The depiction of alcohol is the focus of a growing number of content analyses in the field of social media research and entails the phenomenon of alcohol brands and social media influencers marketing alcohol as well as ordinary social media users providing alcohol-related self-presentations.

As the media intensity increases, it becomes more difficult for companies to obtain people's attention, and a risk that the message will pass its target audience arises. Social media has generated new possibilities for companies to be able to profile their message and reach specific target audiences. Within all groups in society there are certain people who have an ability to influence others. These individuals have become more important on social media. Several names have been used in previous research to describe them, in this paper the term social media influencers, SMIs, will be used. Thro...

The idea is to help the reader determine if social media is a valuable tool to improve learning and develop better instructional strategies for engaging students and stimulating academic dialogue using social media.

High school and college students are known to be heavy users of social media. Much of their use is focused on peer social interactions and entertainment, but social media is also a potential platform for informal networked learning. In this study, we examine how college students used social media to learn about and prepare for college, how they use it in the university context, and how their social media use has changed as they mature and transition from one educational setting to another. Undergraduate students at a large public research university completed an online survey about their socia...

Even after Elon Musk announced Twitter Blue, subscription services such as Snapchat+, YouTube Premium and Meta Verified, remain an uncritiqued aspect of social media. Within this article, subscription services on social media take centre stage. This article focuses on three key points: First, subscription services have remained uncritiqued because of the blind spot created by the emphasis on data collection. Second, the Social Media Subscription Model (SMSM) now asserts social media as part of a mixed model (Fuchs 2020, 134) instead of only being considered as an advertising model. Third, appl...

The social media marketing strategies that SMEs should implement in order to improve their Social Media Performance are revealed and marketing strategies through social media carried out by SMEs in order to have maximum leverage should be moderated by using Social Media based Customer Engagement.

This study aims to explore the moderating effect of trust on the relationship between social media engagement, relationship benefits, and social relationships, utilizing an innovative framework grounded in social exchange theory. Employing a quantitative analysis with structural equation modeling (SEM), using a questionnaire distributed to a sample of 493 Jordanian youth, the results unveil a positive correlation between social media engagement and social relationships, with trust emerging as a crucial moderator in this dynamic. Trust positively moderates the connection between social media en...

Nearly five billion people around the world now use social media, and this number continues to grow. One of the primary goals of social media platforms is to capture and monetize human attention. One means by which individuals and groups can capture attention and drive engagement on these platforms is by sharing morally and emotionally evocative content. We review a growing body of research on the interrelationship of social media and morality as well its consequences for individuals and society. Moral content often goes viral on social media, and social media makes moral behavior (such as pun...

This paper makes an argument for the value of including sexual sites in definitions and analyses of social media. Building on interview data (four developer interviews and 56 user interviews) from three North European sexual platforms (Darkside, Alastonsuomi and Libertine.Center) devoted to nudity, sex, and kink, it examines the implications of defining sex platforms as social media and the analytical avenues that the inclusion of sexual sites opens up for understanding forms of sociability within them. We start by mapping the studied platforms as built infrastructures that shape and constrai...

The present approach to social networks is focused on putting all of the power in the hands of a single platform, but decentralised social networks operate on servers that are independent and foster openness.

This paper begins by distinguishing the roles of primary and secondary cues in evoking medium-as-social-actor presence and social responses and identifies mindless and mindful anthropomorphism as two major complementary mechanisms for understanding MASA phenomena.

Whether one hallmark of addiction, the priority processing of addiction related stimuli known as an 'attentional bias', is evident in a group of social media users is assessed, and findings do not provide support for a social media specific attentional bias.

After reading this chapter, you should be able to do the following:Understand the impact of social media on traditional sports mediaDiscuss the concepts of social media within a sports journalism contextRecognize techniques to engage in personal branding as a sports journalistIdentify strategies to gather information using social media as a sports journalistDescribe how social media can enhance an online broadcast of sportUnderstand the role of social media in contemporary sports mediaApply social media strategies to a variety of contexts within sports media

The aim of this study is to assess whether social media addiction contributes to the intention to buy; it is based on the model of Hajli (2014) that assesses the relationships between the constructs of social media use, trust, perceived usefulness, and intention to buy in social media sites. To this end, a confirmatory factor analysis was carried out to evaluate whether the Hajli model applied to this sample, as well as multigroup CFA to measure invariance across gender and across following influencers or not. Finally, the path analysis evaluates the intersection of social media addiction with...

This study aims to describe differences in narcissism and social media addiction based on gender, social demographics, and use of social media. This research is a comparative student, the sample for this study amounted to 123 students in Vocational High School (SMK) in DKI Jakarta. There are two instruments used in this study, namely, the narcissistic instrument (22 items) and the social media addiction instrument (17 items). Data were analyzed using descriptive analysis and Multivariate One-Way Analysis of Variance Model (MANOVA). The findings for this study indicate that there are significan...

Black American women are among the largest consumer groups of social media in the United States. In recent years, Black American women have curated spaces on social media platforms to authentically converse about Black womanhood and resist structural gendered racism. Still, there is a dearth of research on the subjective importance of Black American women’s social media use and risks for social media addiction. This study tested the association between social media use integration and social media addiction, and whether connectedness to Black women moderated this relationship. Data from 354 Bl...

This commentary discusses two longitudinal studies to elaborate these contracting findings on social media and mental health and collects an accurate measure of social media use and other methodological challenges particularly affect data in this area.

We survey the empirical literature in economics on the impact of media technologies on social capital. Guided by a simple model of information and collective action, we cover a range of different outcomes related to social capital—from social and political participation to interpersonal trust—in its benign and destructive manifestations. The impact of media technologies hinges on their content (information versus entertainment), their effectiveness in fostering coordination, and the networks they create as well as on individual characteristics and media consumption choices. Expected final onli...

ABSTRACT The advent of the social media in the past decade has revolutionised communication, overshadowing the traditional ways of communication. Despite its convenience, social media is being used as a conduit for criminal activities. Notwithstanding its dark side, social media has also been utilised in enhancing national security. This study explores the various ways in which social media has been used to enhance national security in Zimbabwe, as well as evaluating the ways of overcoming the social media threats to national security. A total of 274 respondents from members of the public and ...

From the training, Turun Tangan volunteers get information about basic digital literacy skills and upgrade their digital skills in creating creative digital content and copywriting.

A comparative analysis of more than 100 million pieces of content concerning several controversial topics from Gab, Facebook, Reddit, and Twitter shows that the aggregation of users in homophilic clusters dominate online interactions on Facebook and Twitter.

Abstract This study used recently released nationally representative data with new measures on health information seeking to estimate the prevalence and predictors of adult social media users’ perceptions of health mis- and disinformation on social media. Most adults who use social media perceive some (46%) or a lot (36%) of false or misleading health information on social media, but nearly one-fifth reported either none or a little (18%). More than two-thirds of participants reported that they were unable to assess social media information as true or false (67%). Our study identified certain ...

How does theatre, one of the most ancient and physical arts, relate to the modern, dynamic technology that is social media? How have changes in the use of social media affected the theatre? How does social media itself operate as a performance space?Used daily by many, social media has become one of the main mediums through which we present and perform our lives. In this concise study of the revealing relationship between theatre and social media, Patrick Lonergan considers social media as a performance space, analyses how theatre-makers' engagement with social media on and off stage affects e...

This guide provides a guide to the burgeoning literature on the economics of social media and synthesizes the main lessons from the empirical economics literature around the three stages of the life cycle of content: production, distribution, and consumption.

After defining five possible pathways to increase belonging through social media use, this narrative review summarizes the research on social media and loneliness. The association between social media use and loneliness is examined at the trait level and change in loneliness over time. Next, the use of social media during the COVID pandemic and its use to increase belonging at the momentary or daily level are summarized. Following, the use of social media to cope with loneliness or ostracism as well as the social compensation and enhancement hypotheses are examined. The evidence suggests socia...

What are the effects of a brand's owned social media? This meta-analysis examines the impact of owned social media on social media engagement and sales. Whereas the findings support some current beliefs (e.g., owned social media are more effective to boost sales for new [vs. mature] products), it highlights several novel insights. Contrary to popular beliefs that owned social media mainly drive engagement and hardly affect sales, the results show the opposite, with an average elasticity of .137 for social media engagement and .353 for sales. In addition, the results suggest ways to better adap...

Based on 15 in-depth interviews, the present study aims to understand the common challenges international graduate students face and the coping strategies they employed, types of SNS used, and social support sought from their relationship during graduate school. Common challenges faced are loneliness, stress, feeling overwhelmed with graduate school, and difficulties adjusting to a new culture. Coping strategies include sharing experiences with relations whom they trust and understand their situation, and joining online communities via SNS. The participants use both public and private SNS to s...

Much of the existing research in social media has been directed at examining the consequences of the interactive nature of the evolving medium and communication issues, with little to say about the impact of this medium on brands. Drawing on Fiske's relational model, this current chapter examines the interface between social media and brands, particularly on the breadth and the dimensions of the level of engagement. Social networks, such as Facebook and Twitter, are revolutionising the way companies market their products. New means of interaction and dialogue are used in part because of the in...

An overview of cybercrimes on social media is provided, which will discuss common cyber-crimes, their mitigation techniques, and protection in social media.

This study aims to develop an effective model using Natural Language Processing and Machine Learning techniques to identify cyberbullying in textual data from two distinct forms of cyberbullying: hate speech tweets from Twitter and comments based on specific attacks from Wikipedia forums.

The major problem with social media as a gateway to information is the digital literacy of the cyber communities on the spread of fake news related to the Covid-19 vaccination and intolerance.

The use of social media has become a phenomenon that dominates human life in the contemporary era. This phenomenon raises important questions regarding the impact of social media use on social interactions in contemporary society. This research will explore how social media affects intergroup interactions, including in the context of social groups, communities, and social movements. This research is a literature review that uses a qualitative method approach, which means it will analyse and interpret data by relying on information and text from various sources. The study found that the use of ...

Despite their increasing ubiquity in people's lives and incredible advantages in instantly interacting with others, social media's impact on subjective well-being is a source of concern worldwide and calls for up-to-date investigations of the role social media plays in mental health. Much research has discovered how habitual social media use may lead to addiction and negatively affect adolescents' school performance, social behavior, and interpersonal relationships. The present study was conducted to review the extant literature in the domain of social media and analyze global research product...

With the increasing popularity and use of social media, more and more people are shopping online and relying more on online reviews and recommendations. This trend not only changes the consumer behavior pattern, but also has a huge impact on the traditional retail industry. This article delves into the complex relationship between social media and consumer behavior. With the rapid development of digital technology, social media has become an integral part of our daily lives and has a huge impact on the purchasing decisions we make. The report explores this impact in a number of ways, including...

It is demonstrated that social media, while being very important for and widely used by supporters from all ages, also requires a fine-tuned effort on the part of soccer professionals, in order to elevate fan experiences and foster engagement.

This research focuses on developing a social media sentiment analysis framework, incorporating a custom-built emotion thesaurus to enhance the precision of sentiment analysis, and investigates the efficacy of various deep learning algorithms, under different parameter calibrations, for sentiment extraction from social media.

Mental health, commonly known as behavioral health, is the psychological, emotional, and social well-being of an individual. It mostly affects a person’s ideas, emotions, behaviors, and relationships with other people. The idea that social media use and mental health are inextricably related appears to be the most intricate and varied. The effect of social media on mental health is a complicated topic with many moving parts. According to a countrywide survey carried out in India, as of 2023, approximately 67.5% of adults in the country utilize at least one social networking site; this percenta...

With increased social media (SM) use, users are becoming frequently more exposed to SM influencers. This study aimed to explore SM influencer aspirations among young adults, specifically investigating the desire and rationale to become a SM influencer. Moreover, aspirations of becoming a SM influencer were explored by perceptions of SM influencers and SM use. The sample included 769 young Canadians (aged 16–30) who were mainly women (n = 599, 79%). Overall, 29 (4%) participants considered themselves to be SM influencers, whereas 579 (75%) participants reported that they wanted to (maybe or yes...

While social media has many facilitating effects and benefits in human life, it can also lead to negative consequences, such as social media addiction. The present study investigates the predictive role of personality traits and narcissism in social media on social media addiction. A total of 705 people aged 18 to 61 participated in the study, including 483 women and 222 men. Big Five Inventory, Scale of Narcissism in Social Media, and Bergen Social Media Addiction Scale were used to collect data for this cross-sectional study. Correlation analysis and hierarchical regression analysis were per...

Interestingly, this result shows that users’ privacy concerns and risk aversion have a positive effect on trust, indirectly, through users’ efforts to gain greater control of their privacy by increasing their knowledge about privacy protection practices.

Social media—and, in particular, social media influencers—are playing an increasingly central role in shaping public opinion on a variety of issues. The political sphere is no exception. In response to the impact that social media influencers have on citizens’ political views and voting behaviors, political parties adapt their messages and policies during election campaigns. Media outlets, too, faced with competition for readership from social media, are adjusting their news coverage. To analyze the nature and extent of the impact of social media on parties’ policies, media outlets’ news repor...

Building on prior studies suggesting that social media can facilitate offline political participation, this study seeks to clarify the mechanism behind this link. Social media may encourage social learning of political engagement due to their unique affordances such as visibility (i.e. once-invisible political activities by others are now visible on social media feeds). By analyzing a two-wave survey conducted before the 2016 presidential election in the United States, this study tests a theoretical model in which observation of others’ political activities on social media inspires users thems...

Nicola Read explains everything you need to know about brand guidelines and tone of voice

A physician-led social media training program to address the need for formal instruction on social media use and fill the medical education void in social mediatraining is developed.

Advertising is currently facing significant difficulties, whether people know the effect of the number of advertisements on advertising saturation. The public is presented with communication tools by the new era media. Anyone involved in advertising should be aware of this situation because the evolution of advertising is parallel to the new media movement. As a result, the expectations of the target market segment will be better met. A profession associated with a new style of advertising, driven by the appearance and popularity of social media, has responded to the challenges of today's new ...