Serendipity as a Strategic Advantage?
118 Citations•2022•
Nancy K. Napier, Quan‐Hoang Vuong
No TL;DR found
Abstract
<p>Who, over the age of 20, hasn’t experienced a serendipitous event: unexpected information that yields some unintended but potential value later on? Sitting next to a stranger on a plane who becomes a business partner? Stumbling onto an article in a journal or newspaper that helps tackle a nagging problem? Creating a new drug by accident?</p>