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Artificial intelligence in retail: The AI-enabled value chain

124 Citations2020
Kim Oosthuizen, Elsamari Botha, Jeandri Robertson

Contrary to the more traditional silo-mentality and linear view of the value chain, it is argued that AI solutions can perform multiple roles simultaneously, thus establishing interconnectivity between the different value chain activities.

Abstract

This article has been withdrawn at the request of the Editor-in-Chief and the publisher, as the Australasian Marketing Journal (AMJ) has migrated from Elsevier to SAGE Publishing per January 1, 2021. We apologize for any inconvenience this may cause. If you have any questions, please directly contact the AMJ Editor-in-Chief, Ass. Prof. Liem Ngo at liem.ngo@unsw.edu.au. The full Elsevier Policy on Article Withdrawal can be found at https://www.elsevier.com/about/our-business/policies/article-withdrawal .