International Journal of Bank Marketing
ISSN:
0265-2323
Psychology, Social Sciences, Business, Management and Accounting + 2 more
H-Index:
153
SJR Quartile:
2758
About the journal
The International Journal of Bank Marketing, based in the United Kingdom, is a leading academic journal dedicated to advancing knowledge in marketing within the banking and financial services sector. With an impressive SJR score of 1.328 and an h-index of 104, the journal is ranked 2758 worldwide, reflecting its significant impact and scholarly influence. As a Q1 publication in Marketing, it reaches the top quartile in its field. The journal covers critical topics in business, management, and accounting, providing a vital platform for researchers and practitioners to explore innovative marketing strategies in banking.