Consumer Sentiment in Australia: A Replication and Cross‐national Comparison
European Journal of MarketingPublished 1 October 1990
Eleanor Yiu Man Chan, Oliver H. M. Yau, Robert Chan
Citations32
SJR quartileQ1
SJR score1.71
SNIP1.39
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Abstract
The recent development of the Consumer Sentiment Scale has provoked a need for international comparison. Consumer sentiment towards marketing in Australia is compared with that in Hong Kong and the cultural explanations for the major differences are presented.
Keywords
PsychologyBusiness, Management and Accounting