Trade Area Boundaries: Some Issues in Theory and Methodology
Lecture notes in economics and mathematical systemsPublished 1 January 1976
Louis P. Bucklin
Citations30
Generate an AI Snapshot to get a quick, structured summary of this paper.
Study Snapshot
ObjectiveStudy objective
MethodsResearch methodology
PopulationPopulation studied
Sample sizeSample sizes
OutcomesStudy outcomes here
ResultsStudy results comes here
LimitationsResearch study limitations comes here
A concise AI-generated summary of the paper will appear here once you click Generate AI Snapshot.
Abstract
Consumer store choice preferences are linked to retail trading areas by a new measure of the forces of geographical competition in marketing. Initial examination suggests that existing methodology does not model the overlap between intra-urban trading areas correctly. The new measure may also offer improved opportunities for the study of consumer propensity to search.
Keywords
Economics, Econometrics and FinanceBusiness, Management and Accounting
TechnometricsThe Modified Gauss-Newton Method for the Fitting of Non-Linear Regression Functions by Least Squares
791 Citations1961H. O. Hartley
Journal of MarketingDissecting the Segmentation Syndrome
20 Citations1966Steven C. Brandt
The author traces how such decisions have been made in the past and proposes a method of market segmentation that will be of interest to marketers in both large and small firms.
Journal of MarketingThe Strategy Selection Chart
9 Citations1966R. William Kotrba
The Strategy Selection Chart is valuable in presenting a conceptual view of the process of strategy selection within a framework of product differentiation versus market segmentation.
Regional StudiesCustomer Movement and Shopping Centre Structure: A Study of a Central Place System in Northern Durham
7 Citations1967David Thorpe, Gisele Nader