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Corporate planning in the Netherlands

Long Range PlanningPublished 1 October 1976
D.Jan Eppink, Doede Keuning, Klaas de Jong
Citations30
SJR quartileQ1
SJR score2.91
SNIP2.47

Abstract

This article is the result of an investigation into the practice of corporate planning in 20 major Dutch companies. The results emphazise some of the problems regarding the corporate planner and his role in the firm. Those problems are such that it is not unrealistic to speak of some sort of “identity crisis”.

Keywords

Business, Management and Accounting