Marketing in Japan

Abstract

Foreword Acknowledgements Preface Introduction Essential background - Business organizations old and new Financial markets in the throes of transformation Four analysis of structure and strategy - Setting up business in Japan Guaranteeing quality in everything you do Hiring and keeping local staff Networking and other interpersonal business strategies Inside the Japanese market - Entering the Japanese market In the Japanese market Small business Establishing a business in Japan In the market Marketing mechanisms Marketing: the Japanese way The distribution system Direct marketing: non store retailing Signs of hope: openings in the Japanese market Conclusion Appendix Abbreviations Reference list.