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Mining Facebook Data for Predictive Personality Modeling

134 Citations2021
Dejan Markovikj, Sonja Gievska, Michał Kosiński

This paper explores the feasibility of modeling user personality based on a proposed set of features extracted from the Facebook data, and explores the suitability and performance of several classification techniques.

Abstract

<jats:p> Beyond being facilitators of human interactions, social networks have become an interesting target of research, providing rich information for studying and modeling user’s behavior. Identification of personality-related indicators encrypted in Facebook profiles and activities are of special concern in our current research efforts. This paper explores the feasibility of modeling user personality based on a proposed set of features extracted from the Facebook data. The encouraging results of our study, exploring the suitability and performance of several classification techniques, will also be presented. </jats:p>