Using data mining methods to build customer profiles
ComputerPublished 1 March 2001
Gediminas Adomavičius, Alexander Tuzhilin
Citations230
SJR quartileQ2
SJR score0.55
SNIP1.02
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TL;DR
1:1 Pro system which constructs personal profiles based on customers' transactional histories to discover a set of rules describing customers' behavior and supports human experts in validating the rules.
Abstract
This paper describes 1:1 Pro system which constructs personal profiles based on customers' transactional histories. The system uses data mining techniques to discover a set of rules describing customers' behavior and supports human experts in validating the rules.
Keywords
Computer ScienceBusiness, Management and Accounting
BiometricsClassification and Regression Trees.
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