Ethics as a customer perceived value driver in the context of online retailing
AFRICAN JOURNAL OF BUSINESS MANAGEMENTPublished 31 May 2010Open access
Gizem Kurt, Gungor Hacioglu
Citations28
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Abstract
This study investigated the relationships between the ethics of online retailing and customer perceived value in Turkish retail cyberspace. The data was obtained from the responses of 206 Turkish customers who had purchased at least an item online in the last 4 months. The results revealed that there were significant relationships between the dimensions of the ethics of online retailing security, privacy, non deception, fulfillment and customer perceived value. The limitations of the study and the suggestions for future research were presented. Key words: Online retailing, ethics, customer perceived value, Turkey.
Keywords
Social SciencesDecision SciencesBusiness, Management and Accounting
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