The Role of Marketing in Economic Development

Abstract

Determines that the evolution and scope of marketing and its relevance and value in the development process are a stimulus to economic development. Discusses the meaning of economic development and economic growth, modernization, distributive justice and socio‐economic transformation. Posits that the criteria or objectives by which development is measured have also been broadened. Finalizes that marketing is inextricably linked with economic development as this is generally regarded as desirable within a world system. Concludes that the need for marketing is continually increasing as nations develop, start trading internationally and set up their own marketing systems.