Laboratory Experiments in Marketing: The Experimenter Effect
Journal of Marketing ResearchPublished 1 May 1967
M. Venkatesan
Citations21
SJR quartileQ1
SJR score6.96
SNIP2.42
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Abstract
Research findings in the experimental social psychology area indicate the phenomenon of the experimenter effect. Major research findings are reviewed, and implications for laboratory experiments in marketing are considered. Some measures are also suggested to reduce experimenter bias.
Keywords
Social SciencesBusiness, Management and Accounting
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