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Audience "Interpretation" of Media: Emerging Perspectives

Communication research trendsPublished 1 January 1994
Robert A. White
Citations27

Abstract

Interpretation of Media: Emerging Perspectives The Anglo-American Critical Cultural Studies Approach The Symbolic Interactionist Approach The Consensual Cultural Studies Tradition Audience Construction of Meaning as the Result of Mediations. Between Logics of Production and Consumption The Ethical Implications of the Creative Audience Perspective

Keywords

Social Sciences