Managing and Marketing Tourist Destinations: Strategies to Gain a Competitive Edge
Medical Entomology and ZoologyPublished 21 October 2010
Metin Kozak, Şeyhmus Baloğlu
Citations110
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Abstract
Preface Part 1: Destination Competitiveness 1. Why Destination Competitiveness? 2. Destination Competitiveness: An Overview 3. Determinants of Destination Competitiveness Part 2: Destination Management 4. Destination-Based Management Strategies 5. Destination-Based Total Quality Management 6. Destination Benchmarking Part 3: Destination Marketing 7. Destination-Based Marketing Strategies 8. Destination Branding 9. From Traditional Marketing to 'It' Marketing
Keywords
Social SciencesBusiness, Management and Accounting