Risk Issues and Crisis Management in Public Relations: A Casebook of Best Practice
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Abstract
Chapter - 00: Introduction Section - ONE: Risk issues management Chapter - 01: Outside-in thinking Chapter - 02: Issues management defined Chapter - 03: Planning an issues management programme - an issues management model Chapter - 04: CSR: the new moral code for doing business Chapter - 05: An issue ignored is a crisis ensured Chapter - 06: Implementing an issues management programme Section - TWO: Crisis management Chapter - 07: So it hits the fan - now what? Chapter - 08: Perception is the reality Chapter - 09: The media in crisis situations Chapter - 10: The legal perspective Chapter - 11: Planning for the unexpected Chapter - 12: Crisis communications management