A Theoretical View of Advertising Communication
Journal of CommunicationPublished 1 December 1971
Joseph T. Plummer
Citations22
SJR quartileQ1
SJR score2.53
SNIP2.84
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Abstract
Journal Article A Theoretical View of Advertising Communication Get access Joseph T. Plummer Joseph T. Plummer 1Joseph T. Plummer (Ph.D. Ohio State University, 1967) is Manager of Copy and Creative Research at the Leo Burnett Company, Inc., in Chicago Search for other works by this author on: Oxford Academic Google Scholar Journal of Communication, Volume 21, Issue 4, December 1971, Pages 315–325, https://doi.org/10.1111/j.1460-2466.1971.tb02931.x Published: 07 February 2006
Keywords
Social SciencesHealth Professions