Marketing An Emerging International Tourist Destination: The Case Of Arizona

Abstract

Projections for industrialized countries show that travel expenditures will continue to increase into the year 2000. The United States is currently the leading destinationfor international visitors. However, some states, like Arizona, are only beginning to expand the international segment of their tourist industry. This study focuses on perceptions of major foreign tour producers (tour operators and travel agents) of Arizona as an international tourist destination, and concludes thatproducersperceiveArizona as having opportunities to develop a strong tourist industry for foreign markets if a number ofperceived liabilities are eliminated.