E-Tourism
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TL;DR
Problems and solutions related to electronic commerce in the tourism industry are examined and recommendations for successful e-commerce strategies in tourism to be applied by the industry and the government in Korea are suggested.
Abstract
This paper deals with e-tourism, innovation and growth. The Internet is revolutionising the distribution of tourism information and sales. The Korean small and medium-sized tourism enterprises (SMTEs) with well-developed and innovative Web sites can now have “equal Internet access” to international tourism markets. This paper examines problems and solutions related to electronic commerce in the tourism industry and suggests recommendations for successful e-commerce strategies in tourism to be applied by the industry and the government in Korea.