It's all about attitude: revisiting the technology acceptance model
Decision Support SystemsPublished 23 November 2003
Hee‐Dong Yang, Youngjin Yoo
Citations555
SJR quartileQ1
SJR score2.37
SNIP2.59
Generate an AI Snapshot to get a quick, structured summary of this paper.
Study Snapshot
ObjectiveStudy objective
MethodsResearch methodology
PopulationPopulation studied
Sample sizeSample sizes
OutcomesStudy outcomes here
ResultsStudy results comes here
LimitationsResearch study limitations comes here
A concise AI-generated summary of the paper will appear here once you click Generate AI Snapshot.
TL;DR
The expanded TAM model expanded by considering both the affective and the cognitive dimensions of attitude and the hypothesized internal hierarchy among beliefs, cognitive attitude, affective attitude and information systems (IS) use found that cognitive attitude is an important variable to consider in explaining IS usage behaviors.
Abstract
We expanded Davis et al.'s technology acceptance model (TAM) by considering both the affective and the cognitive dimensions of attitude and the hypothesized internal hierarchy among beliefs, cognitive attitude, affective attitude and information systems (IS) use. While many of the earlier findings in TAM research were confirmed, the mediating role of affective attitude between cognitive attitude and IS use was not supported. Our results cast doubts on the use of the affective attitude construct in explaining IS use. Meanwhile, we found that cognitive attitude is an important variable to consider in explaining IS usage behaviors. Our results suggest that attitude deserves more attention in IS research for its considerable influence on the individual and organizational usage of IS.
Keywords
Social SciencesDecision Sciences
Journal of Personality and Social PsychologyThe moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.
72,132 Citations1986Reuben M. Baron, David A. Kenny
MIS QuarterlyPerceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology
64,532 Citations1989Fred D. Davis
Regression analyses suggest that perceived ease of use may actually be a causal antecdent to perceived usefulness, as opposed to a parallel, direct determinant of system usage.
Psychological BulletinStructural equation modeling in practice: A review and recommended two-step approach.
39,761 Citations1988James C. Anderson, David W. Gerbing
Understanding Attitudes and Predicting Social Behavior
26,054 Citations1980Icek Ajzen, Martin Fishbein
Management ScienceUser Acceptance of Computer Technology: A Comparison of Two Theoretical Models
25,420 Citations1989Fred D. Davis, Richard P. Bagozzi +1 more
The ability to predict peoples' computer acceptance from a measure of their intentions, and the ability to explain their intentions in terms of their attitudes, subjective norms, perceived usefulness, perceived ease of use, and related variables are addressed.
Management ScienceA Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies
22,348 Citations2000Viswanath Venkatesh, Fred D. Davis
A theoretical extension of the Technology Acceptance Model (TAM) is developed and tested that explains perceived usefulness and usage intentions in terms of social influence and cognitive instrumental processes and significantly influenced user acceptance.
Psychological BulletinSignificance tests and goodness of fit in the analysis of covariance structures.
18,289 Citations1980Peter M. Bentler, Douglas G. Bonett
Teaching SociologyThe Practice of Social Research
14,440 Citations1989Alan Neustadtl, Earl R. Babbie
This chapter discusses the construction of Inquiry, the science of inquiry, and the role of data in the design of research.
The Family CoordinatorThe Handbook of Social Psychology
12,664 Citations1969Arthur E. Gravatt, Gardner Lindzey +1 more
Information Systems ResearchInformation Systems Success: The Quest for the Dependent Variable
10,615 Citations1992William DeLone, Ephraim R. McLean
A comprehensive taxonomy of the factors that contribute to information systems success is introduced and the many aspects of I/S success are drawn together into a descriptive model and its implications for future I/S research are discussed.
Information Systems ResearchUnderstanding Information Technology Usage: A Test of Competing Models
8,729 Citations1995Shirley Taylor, Peter Todd
The results indicate that the decomposed Theory of Planned Behavior provides a fuller understanding of behavioral intention by focusing on the factors that are likely to influence systems use through the application of both design and implementation strategies.
American Educational Research JournalFoundations of Behavioral Research
7,414 Citations1974Rex Stockton, Fred N. Kerlinger
Communications of the Association for Information SystemsStructural Equation Modeling and Regression: Guidelines for Research Practice
6,381 Citations2000David Gefen, Detmar W. Straub +1 more
The article presents a running example which analyzes the same dataset via three very different statistical techniques and compares two classes of SEM: covariance-based SEM and partial-least-squaresbased SEM, and discusses linear regression models and guidelines as to when SEM techniques and when regression techniques should be used.
Organization ScienceThe Duality of Technology: Rethinking the Concept of Technology in Organizations
4,786 Citations1992Wanda J. Orlikowski
The paper suggests that the reformulation of the technology concept and the structurational model of technology allow a deeper and more dialectical understanding of the interaction between technology and organizations.
International Journal of Man-Machine StudiesUser acceptance of information technology: system characteristics, user perceptions and behavioral impacts
4,721 Citations1993Fred D. Davis
Overall, TAM provides an informative representation of the mechanisms by which design choices influence user acceptance, and should therefore be helpful in applied contexts for forecasting and evaluating user acceptance of information technology.
Information Systems ResearchPredicting User Intentions: Comparing the Technology Acceptance Model with the Theory of Planned Behavior
4,198 Citations1991Kieran Mathieson
This study compares two models that predict an individual's intention to use an IS: the technology acceptance model TAM and the theory of planned behavior TPB.
MIS QuarterlyInformation Technology Adoption Across Time: A Cross-Sectional Comparison of Pre-Adoption and Post-Adoption Beliefs1
3,664 Citations1999Elena Karahanna, Detmar W. Straub +1 more
The examination of Windows technology in a single organization indicates that users and potential adopters of information technology differ on their determinants of behavioral intention, attitude, and subjective norm.
MIS QuarterlyPerceived Usefulness, Ease of Use, and Usage of Information Technology: A Replication
3,091 Citations1992Dennis A. Adams, R. Ryan Nelson +1 more
Two studies that replicate previous work by Fred Davis on the subject of perceived usefulness, ease of use, and usage of information technology focus on evaluating the psychometric properties of the ease ofUse and usefulness scales, while examining the relationship between ease ofuse, usefulness, and system usage.
MIS QuarterlyAssessing IT Usage: The Role of Prior Experience
2,889 Citations1995Shirley Taylor, Peter Todd
A variety of models that incorporate attitudinal, social, and control factor have been advanced to explain IT usage, but it is unclear whether models such as TAM are predictive of behavior for inexperienced users and whether the determinants of IT usage are the same for experienced and inexperienced users of a system.
Decision SciencesA Model of the Antecedents of Perceived Ease of Use: Development and Test
2,869 Citations1996Viswanath Venkatesh, Fred D. Davis
Data from three experiments supported the hypothesis that an individual's perception of a particular system's ease of use is anchored to her or his general computer self-efficacy at all times, and objective usability has an impact on ease-of- use perceptions about a specific system only after direct experience with the system.
Annual Review of PsychologyATTITUDES AND ATTITUDE CHANGE
2,259 Citations1997Richard E. Petty, Duane T. Wegener +1 more
Empirical and conceptual developments over the past four years on attitudes and persuasion are reviewed, with particular attention paid to work on attitude accessibility, ambivalence, and the affective versus cognitive bases of attitudes.
Decision SciencesAre Individual Differences Germane to the Acceptance of New Information Technologies?
2,094 Citations1999Ritu Agarwal, Jayesh Prasad
A theoretical model wherein the relationship between individual differences and IT acceptance is hypothesized to be mediated by the constructs of the technology acceptance model is proposed, and these factors are viewed as influencing an individual's beliefs about an information technology innovation.
Bulletin of Miscellaneous Information (Royal Gardens Kew)The Concept of Fit in Strategy Research: Towards Verbal and Statistical Correspondence
2,058 Citations2018N. Venkatraman
Management ScienceEmpirical Evaluation of the Revised Technology Acceptance Model
1,659 Citations1996Bernadette Szajna
A confirmatory, empirical test of the revised Technology Acceptance Model TAM confirmed that the TAM is a valuable tool for predicting intentions to use an IS and introduced and objective measure of technology acceptance, actual usage rather than self-report usage, which supports that self- report usage may not be an appropriate surrogate measure for actual usage.
Social ForcesStructural Equation Modeling with LISREL: Essentials and Advances.
1,323 Citations1990Kenneth C. Land, Leslie A. Hayduk
Information & ManagementTesting the technology acceptance model across cultures: A three country study
1,219 Citations1997Detmar W. Straub, Mark Keil +1 more
This study compares the TAM model across three different countries: Japan; Switzerland; and the United States, and indicates that TAM holds for both the U.S. and Switzerland, but not for Japan, suggesting that the model may not predict technology use across all cultures.
MIS QuarterlyOn the Use, Usefulness, and Ease of Use of Structural Equation Modeling in MIS Research: A Note of Caution
1,194 Citations1995Wynne W. Chin, Peter Todd
There is a need for caution in the application of structural equation modeling in the absence of well-developed substantive knowledge and the need for substantive knowledge to drive modeling, exploration, and interpretation of results.
Communication ResearchToward a “Critical Mass” Theory of Interactive Media
1,148 Citations1987M. Lynne Markus
A “critical mass” explanation for the diffusion of interactive media, such as telephone, paper mail systems, electronic mail, voice messaging, or computer conferencing, within communities is proposed.
Communications of the Association for Information SystemsWeb Based Knowledge Infrastructures for the Sciences: An Adaptive Document
1,139 Citations2000Alexander Hars
This article examines a variety of infrastructures that provide access to scientific knowledge and assesses their impact on the way that scientists will create, organize and integrate knowledge and illustrates how online content may become more adaptive and structured.
Journal of Management Information SystemsAn Empirical Assessment of a Modified Technology Acceptance Model
1,062 Citations1996Patrick Y.K. Chau
The results of the study showed that, even though perceived near-term usefulness had the most significant influence on the behavioral intention to use a technology, perceived long- term usefulness also exerted a positive, though lesser, impact.
Management ScienceMeasuring System Usage: Implications for IS Theory Testing
954 Citations1995Detmar W. Straub, Moez Limayem +1 more
Conceptual as well as methodological issues related to measuring system usage are addressed and it is suggested that system usage should be factored into self-reported system usage and computer-recorded system usage.
Personality and Social Psychology BulletinMeasuring the Affective and Cognitive Properties of Attitudes: Conceptual and Methodological Issues
857 Citations1994Stephen L. Crites, Leandre R. Fabrigar +1 more
Annual Review of PsychologyAttitudes and Attitude Change
758 Citations1993James M. Olson, Mark P. Zanna
The International Encyclopedia of Organizational CommunicationSocial Construction of Communication Technology
736 Citations2017Janet Fulk, Yuan Yu
Organizations and Communication Technology
727 Citations1990Janet Fulk, Charles Steinfield
Management ScienceA Theoretical Assessment of the User-Satisfaction Construct in Information Systems Research
716 Citations1990Nancy Paule Melone
A review of the conceptual and theoretical limitations of the user-satisfaction construct's use as a measure of IS effectiveness and the evolution of the construct in the literature and the theoretical problems associated with its broader use is examined.
Information Systems ResearchThe Illusory Diffusion of Innovation: An Examination of Assimilation Gaps
634 Citations1999Robert G. Fichman, Chris F. Kemerer
The results suggest that observers be guarded about concluding, based on sales data, that an innovation is destined to become widely used, and provide an analytic foundation for future research on why assimilation gaps occur, and what might be done to reduce them.
Decision SciencesTechnology Use and Performance: A Field Study of Broker Workstations*
565 Citations1999Henry C. Lucas, Valerie K. Spitler
A model of workstation use in a field setting where the use of the system is an integral part of the user's job and social norms and one's job requirements are more important in predicting use than workers' perceptions about ease of use and usefulness is developed.
Information & ManagementA structural model of end user computing satisfaction and user performance
505 Citations1996Jamshid Etezadi-Amoli, Ali F. Farhoomand
It is shown that the six attitudinal dimensions of EUCS account for a significant portion of the variation in user performance.
Organization ScienceA Self-Efficacy Theory Explanation for the Management of Remote Workers in Virtual Organizations
485 Citations1999D. Sandy Staples, John Hulland +1 more
MIS QuarterlyOn the Test-Retest Reliability of Perceived Usefulness and Perceived Ease of Use Scales
478 Citations1993Anthony R. Hendrickson, Patti D. Massey +1 more
Adams, et al. (1992) replicated the work of Davis (1989) on the test-retest reliability of the perceived usefulness and perceived ease of use scales and found both scales to have the same validity and reliability characteristics as the study.
Decision SciencesUsing Davis's Perceived Usefulness and Ease‐of‐use Instruments for Decision Making: A Confirmatory and Multigroup Invariance Analysis
456 Citations1998William J. Doll, Anthony R. Hendrickson +1 more
The results of this confirmatory study provide strong support for the validity and reliability of Davis's sixitem perceived usefulness and six-item ease-of-use instruments.
Decision SciencesA Replication of Perceived Usefulness and Perceived Ease of Use Measurement*
455 Citations1994Girish H. Subramanian
The results of the construct measurement for perceived usefulness and ease of use in this research are quite consistent with the results reported in recent research with minor variations.
Journal of Consumer ResearchIssues in the Application of Covariance Structure Analysis: A Comment
322 Citations1983Claes Fornell
The purpose of this comment is to discuss some of the more common difficulties and misunderstandings of the widely distributed computer program LISREL and to suggest ways to better utilize this powerful tool of analysis.
Annual Review of PsychologyAttitudes and Attitude Change
208 Citations1990Abraham Tesser, David R. Shaffer
Revue de synthese de la litterature parue entre janvier 1986 and decembre 1988 sur les attitudes and the changements d'attitude.
OmegaMeasuring user attitudes in MIS research: a review
188 Citations1982E. Burton Swanson
The consensus of this work is that MIS attitudes are related to MIS use, broadly speaking, however, the usage-relevant components of user attitudes are as yet not well understood.
Journal of Computer-Mediated CommunicationA Self-Efficacy Theory Explanation for the Management of Remote Workers in Virtual Organizations
187 Citations2006D. Sandy Staples, John Hulland +1 more
Strong relationships were observed between employees' remote work self-efficacy judgments and several antecedents, including remote work experience and training, best practices modeling by management, computer anxiety, and IT capabilities.
Administrative Science QuarterlyTechnology and Organizations.
171 Citations1992Brian T. Pentland, Paul S. Goodman +1 more
Management ScienceA Multiechelon Inventory Model with Fixed Replenishment Intervals
168 Citations1996Stephen C. Graves
Decision Support SystemsDeterminants of EIS use: Testing a behavioral model
161 Citations1995François Bergeron, Louis Raymond +2 more
This study aims at understanding the various factors related to EIS utilization, using as theoretical foundation a model from organizational behaviour to hypothesize that EIS use (behaviour) is determined by EIS experience (habits), work group influence (social factor), user satisfaction with information, system access and assistance (affect).
Journal of ManagementConfirmatory Modeling in Organizational Behavior/Human Resource Management: Issues and Applications
155 Citations1990Michael M. Harris, John Schaubroeck
Management ScienceBiases in Retrospective Self-Reports of Time Use: An Empirical Study of Computer Users
136 Citations1996Fred Collopy
Self-assessments of computer usage are compared with computer-monitored interactive use and connect time for 401 managers and professionals and suggest that care should be exercised in operationalizing the user acceptance construct through self-reports of time use.
ACM SIGMIS Database the DATABASE for Advances in Information SystemsI/S attitudes: toward theoretical and definitional clarity
132 Citations1988Dale L. Goodhue
Using job satisfaction research as a reference discipline for understanding the relationship between attitudes and performance, a model of I/S attitudes, beliefs, and performance is developed and suggests that performance is affected by the correspondence or "fit" between the task requirements and the functionality of the I-S environment.
Information Systems ResearchModel Integration and Modeling Languages: A Process Perspective
55 Citations1992Jeffrey E Kottemann, Daniel R. Dolk
This work overviews model integration capabilities in existing executable modeling languages, discusses current theoretical approaches to model integration, and proposes a process-oriented conceptualization and associated constructs that overcome limiting assumptions.
Academy of Management ReviewInside the Black Box of Alpha, Beta, and Gamma Change: Using a Cognitive-Processing Model to Assess Attitude Structure
55 Citations1996Richard C. Thompson, James G. Hunt
International Journal of Man-Machine StudiesA co-operative computer based on the principles of human co-operation
54 Citations1993Anthony Clarke, Michael Smyth
Co-operation is presented as a technique for radically improving human-computer interaction with complex knowledge bases during problem-identifying and problem-solving tasks and a machine architecture and software tools and techniques developed can form the foundation for building future co-operative systems.
Management ScienceA Dynamic Programming Approach to a Class of Nonpoint Source Pollution Control Problems
46 Citations1990Aziz Bouzaher, John B. Braden +1 more
The model generates "sediment abatement cost frontiers" which summarize the trade-off information needed for watershed planning and management, and can be used to identify and target special-problem areas.
AIS Electronic Library (AISeL) (Association for Information Systems)Utilization as a dependent variable in MIS Research.
39 Citations1986Andrew Trice, Michael E. Treacy
Academy of Information and Management Sciences journalTesting the Validity of Miles and Snow's Typology
18 Citations1999Anne‐Marie Croteau, Louis Raymond +1 more