Strategy content and the research process: A critique and commentary

It is argued that strategy content research would benefit from more carefully developed theoretical work; more theory-driven data analysis; and less emphasis on the immediate applicability of results.

Abstract

Abstract The purpose of this paper is to encourage discussion on the ‘state‐of‐the‐science’ in strategy content research. We present a view of an interactive research process and argue that strategy content research would benefit from (1) more carefully developed theoretical work; (2) more theory‐driven data analysis; and (3) less emphasis on the immediate applicability of results.