Adaptation of an information quality framework to measure customers’ behavioral intentions to use lodging Web sites

Of the four constructs of information quality, perceived usefulness and attitudes were found to be significant indicators to predict the customers’ purchase behavior using the lodging Web sites.

Abstract

The information quality of commercial Web sites is becoming a focal point in the current consumer behavior literature. A consumer's perceived quality of information for products and services on the Web is believed to be the most salient factor for predicting his/her decision behavior. Combining the concepts of information quality and consumer decision behavior, this study tested a framework to evaluate the information quality of simulated lodging Web sites. Two hundred and forty conference attendees evaluated the information quality of one of eight hypothetically designed lodging Web sites. Results indicated that the adapted information quality model could be a useful framework for evaluating information quality on lodging Web sites. Of the four constructs of information quality, perceived usefulness and attitudes were found to be significant indicators to predict the customers' purchase behavior using the lodging Web sites.