The mnemonic value of perceptual identification.

It is argued that under rapid viewing conditions subjects may fail to extract enough visual features to allow for immediate resolution, requiring the initiation of a kind of data-driven generation process that produces a generation effect for the briefly presented items compared with the read items.

Abstract

In four experiments, subjects were required to name words presented on a CRT screen. On generate trials, the words were presented quickly, at a point where roughly half could be identified correctly; on read trials, the items were presented for a full second, allowing for rapid and easy naming. A surprise recognition test for the presented items then revealed a substantial retention advantage for the briefly presented items, but no similar advantage was produced in a recall. It is argued that under rapid viewing conditions subjects may fail to extract enough visual features to allow for immediate resolution, requiring the initiation of a kind of data-driven generation process. This latter process then produces a generation effect for the briefly presented items compared with the read items, but only on a retention test that shows sensitivity to data-driven processing. These results are discussed from the standpoint of current theoretical views on the generation effect.