True Correlates of Automobile Shopping Behavior
Journal of MarketingPublished 1 January 1964
Franklin B. Evans
Citations2
SJR quartileQ1
SJR score13.39
SNIP5.22
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Abstract
In the October, 1962, JOURNAL OF MARKETING Franklin B. Evans presented data as to kinds of shopping behavior exhibited by automobile purchasers. The October, 1963, issue contained a three-fold critique by Joseph R. Murphy of the Evans article. Here is the Evans reply to the Murphy reply to the original article by Evans.
Keywords
Business, Management and Accounting