A Hybrid Model of Strategic Planning
Lecture notes in economics and mathematical systemsPublished 1 January 1989
Peter Naudé, Edwin Scholtz
Citations3
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TL;DR
This case study shows the rationale behind and the benefits of using a hybrid model of strategy formulation, based on both the GE 9-box approach and the Analytic Hierarchy Process, which can be combined into a useful strategic planning model.
Abstract
This case study shows the rationale behind and the benefits of using a hybrid model of strategy formulation, based on both the GE 9-box approach (see, for example, Hofer and Schendel, 1978) and the Analytic Hierarchy Process (Saaty, 1980). It shows how the two approaches can be combined into a useful strategic planning model.
Keywords
Decision SciencesBusiness, Management and Accounting
Optimization by the Analytic Hierarchy Process
4,173 Citations1979Thomas L. Saaty