Cross-Referencing between AMA Journals and Other Publications
Journal of Marketing ResearchPublished 1 May 1973
Paul W. Hamelman, Edward M. Mazze
Citations33
SJR quartileQ1
SJR score6.96
SNIP2.42
Generate an AI Snapshot to get a quick, structured summary of this paper.
Study Snapshot
ObjectiveStudy objective
MethodsResearch methodology
PopulationPopulation studied
Sample sizeSample sizes
OutcomesStudy outcomes here
ResultsStudy results comes here
LimitationsResearch study limitations comes here
A concise AI-generated summary of the paper will appear here once you click Generate AI Snapshot.
Abstract
One way to measure the contribution of a journal to a discipline is to compare the number of citations made to that journal in subsequent papers published in its own and related disciplines [6]. Similarly, the number of citations made to articles published in a marketing journal would provide an objective measurement of the journal's use by the scholarly community. This article, based on a general-purpose citation indexing system, illustrates the extent of cross-referencing to the AMA's two journals, the Journal of Marketing and the Journal of Marketing Research.
Keywords
Business, Management and Accounting
Anthropology NewsThe American Behavioral Scientist
294 Citations1963Elizabeth Englander, P Buchanan +20 more
INFORMS Journal on Applied AnalyticsOn the Multiplicative Structure of Information Storage and Access Systems
12 Citations1971Julian Dolby, Howard L. Resnikoff
The structure of information storage and access mechanisms that governs attempts to effectively control and use the ever-growing archives constituted by libraries, company reports, government documents, business correspondence, and so forth are described.