Co-creation in the Heritage sector

Abstract

\n\t\t\t\t\tThis conceptual paper aims to contribute to current services marketing, service-dominant logic and co-creation literature by investigating the co-creation of experiences and conceptualizing it in terms of three dimensions. A conceptual model is developed in the context of the heritage sector, with each of the three proposed dimensions discussed in-depth.<br />\n\t\t\t\t