: A tool for measuring service quality in restaurants
Cornell Hotel and Restaurant Administration QuarterlyPublished 1 April 1995
Pete Stevens
Citations114
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Abstract
If it's true that restaurant customers vote with their feet (and pocketbooks) when a restaurant doesn't measure up to their standards, how does a restaurant operator determine what guests think of the operation? To gauge consumers' opinions before they desert in droves, a restaurant operator can use the reliable questionnaire, called "Dineserv," described here.
Keywords
Business, Management and Accounting