Comments on “Race, Alienation and Consumerism”
Journal of MarketingPublished 1 April 1973
E. Laird Landon, William J. Lundstrom
Citations11
SJR quartileQ1
SJR score13.39
SNIP5.22
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Abstract
Criticisms are presented of the research findings reported by Pruden and Longman in a recent JOURNAL OF MARKETING article. Attention is focused on the alienation construct and its measurement.
Keywords
Business, Management and Accounting